How to Handle the Rush on Live Chat

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Today’s guest post is by Karl Pawlewicz, The Voice of Olark The growth of live chat in 2014 should not be overlooked. What was a growing acceptance can now be described as a growing preference for live chat. In a recent survey by CRM evaluation firm Software Advice, over half (56 percent) of the respondents said they used live chat at least once to answer a question on a company’s website. Over one-third (39 percent) say they have used it…

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Going Up, Coming Down: The Pros and Cons of Dynamic Pricing

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What’s a retailer to do when the money stops falling out of the sky after the holidays? Well, looking back at them is actually a useful exercise that’s easier than your New Year’s Resolution. During the holidays, when a certain doll is the hot item of the season (Frozen, anyone?), retailers can increase profit on that item by slightly raising prices to capture the extra margin they would have otherwise left on the table. Now that the holidays are over,…

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Figure Out Your 2015 eCommerce Gameplan

stateofecommerce

Online retail is getting more competitive year after year, especially after the powerhouse of a year known as 2014. Now is the time for retailers to one-up themselves and make 2015 the best year for online retail yet. Think of it this way: you made the playoffs in 2014, now you’re going to win the Super Bowl. So how are you going to do it? Small rushing plays to the goal line? Or risky half-field throws to an intended receiver?…

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Become King of the Jungle with the WiseGuy’s Guide to Amazon

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Unless you’ve been living under a rock the past decade, you know that the Amazon marketplace is a big deal. Revolutionizing the way people shop for books, dvds, or almost anything for that matter, Amazon has been making headlines since it was created in 1994. Today it makes up 20% of all ecommerce, giving retailers a greater reach than they could dream of. Retailers want to get in on this Amazon action. The only problem? It’s an extremely crowded market…

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Keep Your Brand Strong with Effective Pricing

brandstrength

What good is a business without a strong brand? A brand is what helps you define your business in the eyes of a consumer. Without strong brand identity, your business has no foundation, or character. Building a brand can be one of the most exciting parts about running a business, and one of the most useful. Often your brand positioning defines price, and since 84% of consumers cite price as the largest influence on purchase, you could say it’s a…

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What’s Better for Conversions: Discounts or Free Shipping?

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As an online retailer, you want to accomplish two main things: You want to make money, and you want to make your customers happy. Of course there are other minor aspects to how you run your business, but ultimately those are probably your main two goals. So how do you do it all? Well, there are two ways where you kill two birds with one stone: online discounts, and free shipping. You’re a consumer as much as a business owner,…

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The 3 Best Ways to Yield Super High Conversion Rates

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Today’s guest post is by Jonathan Poston, President of Yiveo.com. Simply put: advertising works. Under the spell of the Pied Piper’s tune, droves of customers float along toward a final destination, usually to shop at a store, attend an event, or stop by to enjoy a special service. But, could you imagine the most amazing promotional campaign driving thousands of people—let’s say to the “event of the decade”—but when everyone arrived at the address they were in the middle of…

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Price Matching Policies: Keeping up with Online Retail

pricematching

Rudolph, Frosty, and the rest of the holiday gang have hung up their jackets for a well-deserved 10-month long vacation. Meanwhile, the rest of the world is enjoying the gifts they received from Christmas, Hanukkah, or whatever holiday they celebrate. It was a great holiday season, for customers and online retailers alike. The growth of ecommerce has been revolutionizing retail as we know it. Brick and mortar retailers once dominated the market, but the popularity of ecommerce has given more…

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GSCs, As Easy As 123s: Get Ahead With Google Shopping Campaigns

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The world of ecommerce is rapidly changing and improving itself. For those who participate in online retail, the term “Product Listing Ads” on Google or PLAs for short, have become a staple in the selling process. For a small fee, businesses can place their products at the top of search results. It has proven to be an effective way to market your products and draw visitors to your website. Now the future of Google has arrived. PLAs are receiving a…

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Introducing a New Product, One Step at a Time

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Innovation is key to your success as a company. Capitalizing on new ideas is the only way capitalism… well, works. Then how is it that 96% of new products fail to return the investment? Well, unfortunately, good products rarely sell themselves anymore especially because targeted marketing and flashy deals are often the first thing to catch a shopper’s eye. Getting a new product appreciated by the masses is no easy task, so it is best to scrutinize your product from…

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