This Week in Retail – Episode 12

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This week has shown the power of online retail, especially mobile. Last weekend, Target rolled out its Lilly Pulitzer collection, which met incredible success. One could argue that its success was greater than anyone at Target could have possibly fathomed. The high demand led to depleted racks in stores, and Target’s website taking a 20 minute shut down to deal with traffic that rivaled Cyber Monday. In other news, Google rolled out a new algorithm this week. This search algorithm will…

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How Buyer Behavior Can Help Your eCommerce Shop Bloom This Spring

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Throw your jackets into your closet and throw on your pastel-colored polo shirts, because spring is underway! This winter was one for the books. With record-breaking snowfall, below zero temperatures, and a plethora of delayed order shipments, most of us are thrilled to walk outside with a t-shirt on for the first time in a few months. It’s time for a fresh new start, and Wiser’s new infographic can give you the fertilizer you need to help your store grow.…

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How Wiser Can Help You Master Your Amazon Assortment

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Monitoring your competition on the Amazon marketplace can be a lot like swimming against the current of the river it’s named after. An Amazon seller can experience some turbulence based on changes in their competitors’ prices, inventory, and more. Staying on top of these changes is challenging, but Wiser’s Amazon assortment tool can help sellers stay afloat and keep up with the current. The Amazon assortment feature’s functions are found in its name. In a nutshell, it helps sellers on…

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This Week in Retail – Episode 11

THISWEEKINRETAIL

Globalization has affected plenty of industries, and retail is certainly no different. Big news came out of Europe this week, where the EU has filed formal antitrust charges against everyone’s favorite search engine: Google. The economic union charged the giant with skewing search results to favor its comparison shopping service- Google Shopping. It will be interesting to see Google’s response, and what it could mean for the ecommerce industry. Back in North America, e-commerce platform Shopify announced its intent to…

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3 Factors Needed to Build a Perfect Dynamic Pricing Strategy

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There’s an urban legend about an architect who built one of the world’s most lavish libraries. The building was world renowned and extremely beautiful. It attracted thousands of people to read, study, and appreciate its beauty. However, a major flaw in the building’s design was discovered: it was sinking into the ground. Despite its perfect artdeco design, the architect forgot a major factor: the weight of the books. Because he forgot this factor, he helplessly watched his library slowly sink…

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This Week in Retail – Episode 10

THISWEEKINRETAIL

Big news coming from retail giants RadiosShack and Amazon this week. Radioshack decided to become a personal electronic accessories distributor. This comes as big news after the retailer’s declaration of bankruptcy earlier this year. The move was made by the retailer to ensure higher margins and sales. Amazon also decided to file suit this week against various sites that are designed to make fake reviews. The companies will be charged with acts of deception and copyright infringement. Amazon, a company…

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4 Strategies that Online Retailers Can Learn from a “Lemonade Stand”

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I think I was a little before my time when I incorporated a dynamic pricing strategy into my orange juice business as a kid. Here’s my story of becoming a savvy orange juice entrepreneur and what retailers can learn from my experience. 1. Find Your Niche Every online retailer can’t sell the same products and all little kids can’t have lemonade stands. There’s too much competition, and having a unique product is much more profitable anyway. I couldn’t tell you…

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Three Methods To Remember When Selling To Retailers

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Terms and conditions might be the most underappreciated pair of words this world has ever seen. They’re dry, hard to read, and even harder to discuss. However, without terms and conditions, chaos would ensue. They lay the foundation to build incredible relationships between parties of all kinds. For the sake of specificity, the two parties in this case are manufacturers and retailers, and the terms and conditions are MAP policies. As a manufacturer, you aren’t going to want to put…

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This Week in Retail – Episode 9

THISWEEKINRETAIL

The retail industry saw big news from two companies this week. First, daily-deal veteran Groupon has started testing its own online marketplace. The move can be seen as a potential step towards the ecommerce realm for the company. Groupon said it’s too early to discuss specificis, but products are predicted to be at least 5% cheaper than anywhere else online. In other news, two former Diapers.com executives announced they would open an online-only children’s clothing retail site named Primary Kids, Inc.…

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Spring Clean Your Wiseboard for a Fresh Start

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You’re ready to do away with the thick coats and make way for the shorts and your Wiseboard is no different. Spring is on the way, and it’s time to lighten up your Wiseboard by removing old data you don’t really need. Winter is now in the rear view mirror, so now is the time to organize and clean for a fresh new start. It’s hard to find what you’re looking for when your area is cluttered. Having all that…

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