Get Big Results From Big Data With Wiser’s New eBook

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What is big data? Some say that it is “the oil of the 21st century” while others call it “the new soil.” Whatever it may be, one thing is certain, it is constantly growing and it doesn’t seem like it’s going to stop any time soon. Big data consists of extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Human behavior and interactions are invaluable in retail,…

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Why Data Alone Isn’t Enough To Succeed

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It’s fun to think of eCommerce as a swimming pool filled with data, with retailers jumping right on in. There’s so much data being created every day, but you probably already knew that. From competitor prices to customer traffic, data is the lifeline of most online retailers. Without data, you might as well be driving blindly down a driveway, speeding and guessing when to turn and when to merge. But to drive down a freeway, you need a person in…

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This Week in Retail – Episode 24

TWIR

Facebook’s Buy Button tests continued this past week, letting consumers shop on retailers’ specific pages. Using Shopify’s eCommerce platform, browsers could purchase items directly from a company’s Facebook page. Facebook is giving retailers the ability to decide whether the button will lead to the company’s site, or if the whole transaction will occur directly within Facebook. It appears Facebook really wants to master eCommerce, and we’re all excited to see how it handles it. In other news, Alibaba’s largest Chinese…

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3 Strategies Retailers Should Focus On In The 2nd Half of 2015

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This past Tuesday, June’s sales numbers came out and it seems like it wasn’t retail’s month, but there a few things retailers can do to turn things around. Concerns about a slowing economy have been raised due to U.S. retail sales falling short of expectations in June. The Department of Commerce found that spending decreased 0.3 percent in June, compared to May’s large 1.2 percent boost. However, don’t lose hope yet! You still have the 2nd half of 2015 to…

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Could Jet.com be Retail’s Saving Grace?

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If you’re involved with the eCommerce industry and haven’t heard of Jet.com yet, now is the time to become acquainted. Stemming from the mind of Marc Lore, ex-CEO of Quidsi, Jet.com is a marketplace that launched today. The company built a ton of buzz since early this year because of its mission: it wants to challenge Amazon. Mr. Lore has a long, interesting history with Amazon. Quidsi owned Diapers.com, a website that was known for engaging in a brutal price…

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This Week in Retail – Episode 23

TWIR

Retail giants eBay and Amazon are headlining the news this week. After months of talk, eBay has just announced the sale of its Enterprise business for $925 million. Their Enterprise unit develops online shopping sites for physical stores. Some of their more well-known clients include Sports Authority, L Brands, Ikea, and PetSmart. The sale was made by a group of private equity firms led by Permira and Sterling Partners. As many of you all know, Amazon’s retail holiday, Prime Day,…

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Prime Day Set Retail on Fire, Here’s How to Understand the Smoke Signals

prime-day

At the beginning of the year, Marc Lore’s Jet.com received attention from some pretty big media outlets for putting a new spin on eCommerce. It made an awesome story: a man whose previous company was bought by Amazon is coming back, and he’s going to compete directly against Amazon. If you’re unfamiliar, Jet.com is a new venture that wants to put membership-based shopping in an eCommerce setting (think of it as a mix between Costco and Amazon). The marketplace has…

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3 Ways Digital Coupons Can Enhance Your eCommerce Business

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In retail, price is a major factor in a customer’s path to purchase. To cater to this influence, many retailers use coupons to win customers over. One method retailers can use to win them over is with coupons. According to KissMetrics, 86% of consumers say that coupons affect their decision (to varying degrees) in choosing one brand over another. Who doesn’t love saving money? While offering coupons might be a no-brainer, we are going to show you how coupons have…

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This Week in Retail – Episode 22

TWIR

If you haven’t already heard, Amazon had quite a large announcement this week. They announced Prime Day, their own holiday on July 15. The holiday will consist of incredible deals for its Prime members that rival those seen on Black Friday. Many analysts believe that Amazon is doing Prime day to distract customers from Jet.com, a new company that’s supposed to launch earlier this year. They hope the holiday will steal some of the spotlight from Jet.com’s launch. In other…

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4 Features to Look for in a Pricing Solution

pricing-solution

In eCommerce, there are a couple of routes sellers can take when it comes to their products’ prices. They can stick to traditional static pricing, or they can decide to change their prices according to internal and external changes in their respective environments. This leaves retailers with a couple more options: repricing manually, or repricing with a third party solution. For most retailers, trusting their pricing to a third party solution is the best way of going about their strategy.…

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