Social media is more than a fad in online branding. It’s an opportunity to construct your brand’s identity on social platforms that consume 22.5% of the time U.S. citizens spend online. A brand can use social media as a way to advertise products, grow customer loyalty, target influencers, and stay relevant. They can even serve as a springboard for sales, as products sold on social media are increasing at a rate of 93% per year.
Here are a few things that successful social brands have in common: