This Week in Retail – Episode 28

TWIR

It’s always great when retailers see boosts in their eCommerce sales, and the second quarter provided plenty of growth for online retailers. Best Buy’s Quarter 2 web sales climbed 17%, accounting for 8.6% of Best Buy’s domestic revenue. Best Buy’s CEO Hubert Joly attributed the increase to more traffic and higher conversion rates in that increase. He also gave credit to website improvements. Express’ eCommerce sales also really took off in Quarter 2, accounting for 14% of their total sales.…

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How Buy One, Get One Can Improve Your Sales

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There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equally. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately. To help you boost sales and profits, we broke down how and why BOGO works. Free vs Percent Off It goes…

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How Online Retailers Can Set The Pace this Holiday Season

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Are you ready for the holiday season? If not, you should start now. eCommerce is projected to be a $334 billion industry by the end of the year, so it’s time to maximize your profits this holiday season. To help you do so, this infographic is a compilation of tips that can help you prepare for the busiest time of the retail year. In retail, pricing can be the golden brick road to success. It goes without saying that pricing…

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What is Minimum Advertised Price and Why Do Retailers Need It?

MAP

If you’re a retailer, you’re probably used to small manufacturers reaching out to you to sell their products in your store. Many retailers often consider these requests to be burdensome, but really they are often gateways to incredibly valuable relationships. If the products sell well, you might have caught onto an incredible deal. Now of course, there are various conditions retailers and manufacturers alike have to consider. Retailers need to make a profit, but margins are highly dependent on the…

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This Week in Retail – Episode 27

TWIR

Who doesn’t love Oprah? This week, the actress and former TV talk show host began selling products made exclusively for The Oprah Winfrey Network, plus items from her O List. It has been labeled as the official online store for her and her network’s merchandise. It includes items made exclusively for OWN, and items from her popular O List in O. The PayPal and eBay split has been widely covered across the eCommerce industry. Well now, PayPal has made its…

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Retail Trends Making A Splash This Summer

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Online retail has been making a splash this summer. With its constant growth, it isn’t a surprise to see the industry producing big results. To show you how much the industry has grown, we’ve put together an infographic with mind blowing statistics. Mobile usage is showcasing its dominance in online retail. Did you know that mobile made up about $100.7 billion of all eCommerce sales in 2014? That’s enough to buy everyone in America about 33 tubes of sunscreen! Don’t…

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eBay vs Amazon: Which Marketplace Should You Sell On?

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There are plenty of ways to sell your products, especially when it comes to your online business. You can choose between a marketplace or your own private eCommerce site. Most sellers focus on two marketplaces in particular: eBay and Amazon. But which one is best for your business? As is true with most questions in eCommerce: it depends. In an attempt to compare and contrast, we observed the differences and similarities between the two gigantic marketplaces. Are you looking for…

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This Week in Retail – Episode 26

TWIR

Same day delivery is becoming more of a standard in online retail. Macy’s recently announced it was partnering up with Deliv, a delivery service, to offer same day delivery in 17 different markets.The partnership is seen as a means to go head to head against everyone’s favorite eCommerce giant: Amazon. It will use delivery drivers in an Uber-type service that will pick items up directly from the store and deliver it to the customer. Macy’s tested same day delivery in…

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Discover Success In the Amazon with the WiseGuy’s Second Amazon eBook

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Since 1994, Amazon has helped establish the blueprints for the eCommerce industry. Making up over 20% of all eCommerce sales today, it’s easy to see that Amazon is still running the show. Amazon’s marketplace is a land of opportunity and potential, but what’s the catch? Like the forest it’s named after, the Amazon is a place where only the strong can survive. That’s why there is little room for mistakes, even if you’re a seasoned seller. That’s why the WiseGuys…

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Why Online Retailers Should Consider Opening a Pop-Up Shop

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Since they popped up in 2009, pop-up shops have gotten quite the buzz in retail. Retailers such as Birchbox, Amazon, Warby Parker, and Bonobos have found success in pop-ups. According to Specialty Retail Report, the pop-up industry has grown 16% annually to become an industry worth about $8 billion. Bridging the gap between eCommerce and brick-and-mortar stores, pop-up shops have become a major tool for smaller retailers to compete with large brands in omnichannel. Benefits of Having Your Own Pop-Up…

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