What Online Retailers Can Learn About Landing Page Optimization from Graze

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*The following is a guest post by Jodie Pride from Veeqo. Landing page optimization isn’t the easiest of tasks. It might seem complicated, and there are a lot of things you should take into consideration when creating landing pages, but there are plenty of things you can do to convert your visitors into customers. We’re going to look at a few things retailers can do to create a truly optimized landing page. Make sure your landing page is relevant Make…

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4 Awesome Pricing Strategies Every eBay Seller Should Know

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eBay has been a critical marketplace for online retailers for the past 20 years. The marketplace is huge, and makes up roughly 19% of all of ecommerce. Unlike repricing on Amazon, repricing on eBay doesn’t involve constant undercutting by retailers. On eBay, effectively applying dynamic pricing techniques means that you’ll have to get to into the nuts and bolts of this bargain-hunter marketplace. Stand Out From the Crowd The most effective way to stand out on eBay this is by…

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How to Beat Your Digital Competitors – With Great Data

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The following is a guest post from our partners at RetailOps As a marketplace and omni-channel retailer, your product titles and descriptions – next to price and reviews – are two of the strongest assets you have to win over customers. Better marketplace visibility gets you in front of customers. Great product descriptions are your opportunity to own the customer experience by digitally putting your merchandise in the customer’s hands. Hand crafting detailed product descriptions and optimized titles can take…

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The 3 Main Ways to Reprice in Online Retail

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The price tag as we know it is becoming more obsolete every day. With more and more entrants entering the retail industry, retailers are finding more ways to stay competitive and win over customers. One of the main ways retailers have chosen to compete is on their price offerings. Price is a huge influencer for shoppers when they’re looking to buy something online, and with competitors a mere click away it’s important to be the most competitive seller. To avoid…

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This Week in Retail – Episode 21

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 In an attempt to take the pressure of shipping and fulfillment off of their backs, the folks over at Amazon are introducing a new Prime program in which items will be shipped directly from merchants’ own warehouses. It can boost the number of items that can be sent in two days through Amazon’s Prime membership program. Only 10 sellers are able to list items sent from their own facilities as Prime-eligible, and Amazon is keeping a close eye on sellers…

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Keep Your Data Close, and Your Competitors’ Closer

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The year is 2015, and the internet is chock-full of easy-to-access data for consumers and retailers. We create data every second. Whether it’s from a website or changing the price of a product, consumers and retailers alike are data powerhouses. This plethora of data has allowed retailers to improve the shopping experience, and intensify competition. The easy access to pricing and inventory data has allowed retailers to change the way we look at ecommerce. While this is good news for…

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3 Tips to Keep Your Google Shopping Campaigns Healthy

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When observing Google’s progress as a company over the past ten years, one can’t help but admire its continuous innovation that strengthens not only itself, but entire industries as well. Whether it’s helping a stressed out student the night before a paper is due, or a retailer attempting to gain visibility online, Google’s services have helped millions. One of Google’s more beneficial services is its Product Listing Ads (PLAs) that are transforming into Google Shopping Campaigns (GSCs). These services have…

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Everything You Need to Know About Winning a Price War

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While they may not be as chaotic as our favorite war-time films, price wars in ecommerce can still get pretty relentless. Some retailers change their prices multiple times a day to stay competitive, and a trend is starting to grow in the industry. According to the custom research study “New World of Pricing Optimization”, more retailers are looking to price optimization software to stay competitive The study found that 21.1% of retailers today say they currently use digital commerce pricing…

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This Week in Retail – Episode 20

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eBay is hoping to sell off its unit named eBay Enterprise by the time it splits up with PayPal in the coming months. The unit was designed to help retailers around the globe run ecommerce sites. It provides software, customer service, warehouses, and delivery to retailers around the globe, and is valued between $1-$1.5 billion. eBay purchased the unit back in 2011 for $2 billion, so they’re looking at a small loss on their behalf. The estimated date for the…

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10 Reasons to Stop Manual Repricing

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To stay competitive in ecommerce, many retailers have turned to to frequent price changes. This makes sense, since plenty of major retailers like Amazon and Best Buy change their prices multiple times a day. However, some retailers are still manually reprice themselves. This blog post is here to explain why that isn’t necessarily the best idea. 1. Human error Let’s face it, no one’s perfect. When you’re scouring the web for different prices, you’re bound to make at least one…

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