3 Things All Retailers Need to Do to Get Ready for the Holidays

holiday-retail

*Written by Angelica Valentine It’s time for things to heat up in retail as we get ready for summer and the famed holiday season. There are a few things retailers need to do in order to set themselves up for success. Rethink Pricing How are you priced compared to competitors? If this question makes you panic, then gaining competitive insight needs to be a priority going forward. Market Price Index is a metric that explains how your prices stack with…

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eCommerce Pricing Optimization: In-house vs. Third Party Solutions

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According to The E-Tailing Group, 94% of consumers are willing to invest time into comparison price shopping to make sure they’re getting the best deal possible. The importance of price on purchasing decisions makes it critical for retailers wanting to compete to be able to respond to the market in real-time. Whether you’re a brand exploring ways to optimize price on your direct-to-consumer site, a brand or retailer with brick-and-mortar presence, a mail-order business trying to expand your footprint in…

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The Minimum Advertised Price (MAP) Policy Playbook: Part II

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Check out Part I here What to Include  When drafting your MAP policy, it’s important to include a brief description of your company. It lays down the groundwork as to why your brand should be valued at a certain price level. Give the retailer a chance to connect with your brand before moving on to the fancy and monotonous legal jargon. Build a list of items and their respective MAP prices to place on a page on your website. You…

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The Minimum Advertised Price (MAP) Policy Playbook: Part I

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Imposing a minimum advertised price (MAP) policy can feel like asking your reseller network for a favor they don’t want to grant you. In regards to MAP, the Federal Trade Commission says: “If a manufacturer, on its own, adopts a policy regarding a desired level of prices, the law allows the manufacturer to deal only with retailers who agree to that policy. A manufacturer also may stop dealing with a retailer that does not follow its resale price policy. That…

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Top 3 Make or Break Strategies for Branded Retailer Growth

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It’s officially spring! Flowers are beginning to bloom and the warm sun is becoming a welcomed sight. Just like the temperature, the eCommerce landscape is really heating up. While this means brands and retailers have their work cut out for them, imagine the work bestowed upon branded retailers. Branded retailers have to start considering new strategies in order to grow their business. They have the same concerns as brands and retailers alike, especially if they sell through a network of…

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